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Research - essential for information-based decision making and planning
Strategic business decisions are best made from an informed perspective. Affleck Solutions provides the experience, proven methodologies and innovation to deliver comprehensive insights into private sector, government and other environments likely to have influence on or be influenced by the client.
Market research addresses competitors, distribution channels, consumers, regulators and other potential stakeholders. It can address awareness, knowledge, perceptions, attitudes, behaviour, intentions, and other issues of relevance to clients.
Organisation research includes business health reviews, employee perception surveys and other reviews within client organisations where change management, HR strategies and other intitiatives require stakeholders' support and an understanding of their issues, concerns and expectations.
Social research includes economic, attitudinal and issues analysis. It includes community consultation, political polling and various socio-economic analyses.
Affleck Solutions can design, manage, conduct and report upon research projects, and can assist clients to develop key performance indicators for ongoing monitoring and fine-tuning of strategies. The following methodologies can be used in various combinations, depending upon the specific nature of each project and client preference.
- Exploratory Research including secondary data analysis and web-search;
- Stakeholder Consultation for further insights and to engender ownership and support;
- Executive Interviews with key influencers in the private and public sectors;
- Focus Groups - recruitment, moderation and analysis of qualitative findings;
- Qualitative Interviews, disguised or undisguised, in key market segments;
- Quantitative Surveys - design, interviewing, online options, data analysis and reporting;
- Formal Presentations of key findings with strategic recommendations for consideration; and
- Ongoing Commitment to the client achieving desired outcomes.
FOR MORE INFORMATION AND PERSONAL SERVICE, CALL RUSS AFFLECK ON 0408 277 803
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